Floor Graphics

Make the ground part of the experience.

Direct-to-floor graphics for wayfinding, campaigns, learning environments, hospitality, events, workplaces and private spaces — planned around the real surface and how people use it.

FLOOR GRAPHICS

More than a surface

The floor can guide, explain, brand and transform.

Floor graphics work best when they have a clear job. We map the communication objective, traffic pattern, substrate and finish requirements before deciding how the artwork should occupy the space.

Retail environment with a coordinated branded floor graphic — RETAIL + CAMPAIGNS
Let the campaign continue underfoot.

Educational map printed as a large learning floor graphic — LEARNING FLOORS
Turn movement into participation.

Premium commercial interior suitable for coordinated floor and wall graphics — ARRIVAL + WAYFINDING
Make the first steps part of the visual system.

Six floor roles

Designed around what people should notice, understand or do next.

The strongest floor projects are not decoration for decoration’s sake. Each zone should support movement, communication, learning, promotion or atmosphere.

Guide

Directional routes, arrows, destination markers and circulation systems for entrances, corridors, queues and large spaces.

Promote

Retail campaigns, launches, product zones and event graphics that extend a message beyond walls and displays.

Teach

Maps, number paths, activity zones and interactive learning graphics that make the floor part of the lesson.

Zone

Clear visual territories for gyms, workplaces, events, queues, exhibitions and other spaces with distinct functions.

Welcome

Arrival graphics, lobby statements and branded thresholds that create an immediate sense of place.

Transform

Decorative compositions and immersive floor treatments that change the character of a room or route.

Visual proof

Different floors. Different jobs.

Retail, public space, education and hospitality can all use the floor differently. The graphic system should respond to the audience, traffic and surrounding architecture.

Bold floor campaign graphic inside a retail environment — BRAND EXPERIENCE
Use the whole route, not only the wall.

Interactive educational floor graphic featuring a map of Africa — EDUCATION
Learning can continue underfoot.

Public corridor environment designed for information and wayfinding — PUBLIC SPACE
Coordinate information across the journey.

From concept to floor

Specified for the surface, traffic and finish.

A floor project has different practical demands from a wall. Surface condition, coatings, porosity, cleaning, foot traffic and slip considerations all influence the production and protection strategy.

Assess the surface

Material, coating, flatness, contamination, access, traffic and cleaning conditions are reviewed first.

Map the user journey

We identify entrances, routes, stopping points, sightlines and the places where the floor should communicate.

Build and test the system

Artwork, colour, preparation and any required protective finish are matched to the approved surface and use case.

Produce and hand over

The approved graphic is produced on site, cured during production and finished according to the project specification.

Large educational floor graphic produced as part of a learning environment

More applications

Where the floor can work harder.

Commercial, educational, directional, decorative or experiential — depending on the real environment.

Retail promotions Airport & terminal wayfinding Hotel arrivals Event routes Learning games School maps Queue guidance Exhibition floors Corporate lobbies Gym zones Museum routes Sponsor graphics Pop-ups Public information Parking guidance Showrooms Photo moments Children’s spaces Decorative interiors Brand activations

Start with the floor

Send the surface. We’ll show you how the journey can work.

A photo, rough dimensions and a short description of the traffic and objective are enough to begin a concept direction.

Request a concept